Sam Argueta is a design strategist at Ceros, creating interactive content.
Creative Designer
Creative Designer
Mohawk Group
Project Type: Microsite
Role: Designer
Team: Ceros
Mohawk Group arrived with research they were proud of and a format that wasn't doing it justice. Their Fractal Findings carpet collection, developed in collaboration with 13&9 Design, Fractals Research, and PBK, was grounded in compelling science around how nature-inspired patterns reduce stress and improve focus in educational environments. Yet that story lived in a static PDF.
The work involved translating it into an interactive microsite, transforming dense research into an experience that felt as considered as the product itself. The design was led end to end, starting with a review of their existing content and branding, then wireframing a narrative structure that guided users through the science of biophilic design, fractal patterns, and their application in real school spaces.
BIMM Music Institute
Project Type: Landing Page
Role: Designer
Team: Ceros
A dense PDF walking prospective students through programs, career services, and campus life, it had all the right information but was constrained by the format it lived in.
The work involved translating their brand into a more immersive experience, complete with animated statistics, scroll-driven transitions, and an expandable card system for exploring offerings like performance opportunities, work placements, and masterclasses. Every design decision leaned into their existing visual identity, dark backgrounds, bold typography, and a sharp red accent palette.
GM / Rightpoint
Project Type: Design System
Role: Visual Designer
Team: General Motors
As a Visual Designer on GM's Brand Team, I designed and maintained components within the design system powering in-vehicle displays across all GM brands. This included component creation, icon libraries, and production-ready dev handoff across multiple brand identities and vehicle lines. I helped ensure consistency and scalability across a design system shipping to production vehicles. Due to an NDA, specific project details are confidential. Feel free to reach out with any questions.
