Sam Argueta is a design strategist at Ceros, creating interactive content.
Creative Designer
Creative Designer
Mohawk Group
Project Type: Microsite
Role: Designer
Team: Ceros
Mohawk Group’s Fractal Findings collection is backed by compelling research around how nature-inspired patterns reduce stress and improve focus in educational environments. The challenge was bringing that story to life beyond a static PDF, into something interactive and worthy of the content.
The work involved reviewing their existing content and branding, identifying the strongest narrative threads, and designing an interactive microsite that guided users through the science of biophilic design, fractal patterns, and their real-world application in school spaces.
BIMM Music Institute
Project Type: Landing Page
Role: Designer
Team: Ceros
BIMM Music Institute’s prospective student content covered everything from programs and campus life to career services and industry connections. The goal was to show what that content could look like living on the web rather than sitting in a PDF attachment.
The work involved translating their brand into a more immersive experience, complete with animated statistics, scroll-driven transitions, and an expandable card system for exploring offerings like performance opportunities, work placements, and masterclasses. Every design decision leaned into their existing visual identity, dark backgrounds, bold typography, and a sharp red accent palette.
GM / Rightpoint
Project Type: Design System
Role: Visual Designer
Team: General Motors
As a Visual Designer on GM's Brand Team, I designed and maintained components within the design system powering in-vehicle displays across all GM brands. This included component creation, icon libraries, and production-ready dev handoff across multiple brand identities and vehicle lines. I helped ensure consistency and scalability across a design system shipping to production vehicles. Due to an NDA, specific project details are confidential. Feel free to reach out with any questions.
